Hi! I am Alexi Thornton,

founder of epalithia …

I come from a rich tapestry of cultures, blending my Greek heritage with British and Australian influences.

I have a lifelong passion for all things travel, customer and employee experiences.

My early exposure to the travel industry and the Greek tradition of philoxenia instilled in me a deep appreciation for hospitality and human connection.

Whilst exploring the world through multiple industry roles, I built expertise in front-line customer service, airline operations, and online travel agency fulfilment. Later, transitioning into the SaaS side of the industry, I worked with multinational airlines and travel agencies, helping them navigate the complexities of digital transformation for passenger communications.

I now help businesses uncover what stands between their customers and seamless journeys, so that they feel valued and their employees operate with confidence.

My work and experience

BermudAir Irregular Operations Audit and CX improvements.

A remote exercise with great results!

A series of real-life stories that shaped my CX and EX ethos.

Real life experiences, Service Design and Customer Service Lessons

How I fell in love with Design Thinking.

A collaboration through 15below and Empathyce.